The Purpose-First Playbook: How to Scale Your Impact Business With Integrity

Entrepreneurs across the business landscape are increasingly finding that centering sustainability and social impact differentiates their brand and drives their success. By establishing partnerships with major retailers, brands can gain mentorship, logistics, and access to a vast customer base, enabling them to scale effectively while staying true to their values. 

In this playbook, three founders share how they’ve built meaningful impact brands that are disrupting the system while bettering people and the planet. When sustainable products are widely available, conscious consumption becomes a realistic option for everyone. 

You’ll learn from:

• Daniel Goetz, CEO of GoodPop, a frozen treat company carried in retailers in all 50 states and in multiple countries, made with only non-GMO, USDA Organic, and Fair Trade ingredients 
• Peggy Shell, Founder and CEO of Creative Alignments, a recruiting firm that helps to grow scaling companies that are making an impact through mission, product, positive culture, or social justice 
• Beatrice Apple, Founder of Hillfolk, a craft-focused store that will launch a line of 31 craft kits in 1,500 Walmart stores in the fall of 2025.